Rip Curl x Tourism Fiji

Rip Curl’s innovative lens on surf culture

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Rip Curl has launched the world’s first virtual surfing competition in partnership with Tourism Fiji. During the 10-day competition period, Rip Curl GPS users who logged a session had their data analysed and scored by a unique algorithm based on five criteria: distance paddled, surf time, total waves surfed, top speed, longest waves, and number […]

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Rip Curl Campaign - Summer Looks Good On You

Partnership features Fiji’s women surfers

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Rip Curl’s global campaign, Summer Looks Good on You, features some of Fiji’s hidden gems in the Yasawas, where daring women surfers take on its world class waves. The brand has partnered with Tourism Fiji to bring the campaign to life. “When we list the ultimate surfing destinations, there are only a handful of countries […]

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