Rip Curl’s global campaign, Summer Looks Good on You, features some of Fiji’s hidden gems in the Yasawas, where daring women surfers take on its world class waves.
The brand has partnered with Tourism Fiji to bring the campaign to life.
“When we list the ultimate surfing destinations, there are only a handful of countries that come up, and Fiji is always in that exclusive group,” said James Taylor, Head Of Brand And Marketing at Rip Curl.
“Over the years we have created some incredible content in the crystal blue waters of the Pacific and the opportunity to partner with Tourism Fiji is the perfect pairing.”
“The commitment to showcasing the incredible culture, the lifestyle and the diverse waves has resulted in a campaign that will help inspire all women to begin their surfing journey,” Taylor confirmed.
“When Rip Curl approached us for a brand partnership, we knew we had to make it happen,” said Brent Hill, Tourism Fiji’s Chief Executive.
“Rip Curl is a company that lives and breathes surf and community, and we are home to some of the best surf breaks in the world, and a nation founded in the spirit of community and sharing.”
The Rip Curl x Tourism Fiji Summer Looks Good On You Campaign will be in the market from January – July 2023.