Tourism Fiji has launched “Bin it or Bag it”, a campaign aimed at advocating a litter free Fiji.
The “Bin it or Bag it” campaign encourages Fijians and visitors alike to responsibly dispose of waste by either depositing it in bins or, when bins are not immediately available, to store it in a bag and dispose of it appropriately later.
Almost 15 partners across the country have contributed over FJ$100k, media space, and creative skills to bring the campaign to life. The initiative was borne from the 2023 Fiji Tourism Convention.
Collaborating with local talents such as musician Kuki and creative designer Studio Lily Kate, alongside Tourism Fiji creative agency Havas, the integrated campaign features a catchy jingle and uniquely Fijian illustrations.
A key element of the campaign is the introduction of ‘Kasikasi’, a character featured in the campaign’s illustrations, poised to become a familiar face promoting responsible waste management.
The campaign extends beyond messaging with specially designed reusable bags bearing the campaign slogan, available at selected outlets throughout Fiji.
Brent Hill, CEO of Tourism Fiji, noted: “This initiative embodies our commitment to sustainable tourism practices and highlights the collective responsibility we share in safeguarding Fiji’s environment.
Tourism Fiji’s Chief Marketing Officer, Srishti Narayan, expressed enthusiasm about the initiative stating, “We believe when community, industry and Government come together, they are a powerful driver for positive change.”
