Tourism Fiji, Fiji Airways and Trip.com Group, a leading global travel service provider, have signed a three-year strategic Memorandum of Understanding (MOU) to promote Fiji as a destination in the Greater China market.
The three parties will collaborate on travel marketing initiatives, products, and data, and fully optimise travel experience for tourists in Fiji.
Fiji Airways Managing Director and CEO, Andre Viljoen said: “Connecting with Hong Kong means connecting with the entire Asia-Pacific. Prior to COVID19, Fiji welcomed more than 50,000 visitors a year from Hong Kong and mainland China alone. From April 1, 2023, we have had two flights a week between Hong Kong and Nadi which will increase to three flights a week by June, making it more convenient for Chinese tourists to visit Fiji. This partnership will enhance our reach and support accessibility to Fiji.”
Brent Hill, Tourism Fiji CEO said: “China was Fiji’s fourth largest market prior to the pandemic, our collaborative approach with Ctrip and Fiji Airways will undoubtedly contribute to driving more visitor arrivals from the Chinese market.”
“With the reopening of China’s border, we have seen a marked increase in outbound travel bookings and searches in the past three months. We have initiated series of sales activities and campaigns to stimulate overseas travel demands in the Chinese market. We look forward to collaborating with Tourism Fiji and Fiji Airways to leverage our resources and data insights to boost Fiji tourism development,” said Edison Chen, VP, Destination Marketing & Strategy, International Public Relations of Trip.com Group.
Tourism Fiji launched a new brand campaign to attract more foreign visitors earlier this year. With the new brand campaign themed “Where Happiness Comes Naturally“, Fiji has been named one of the best holiday destinations in 2023 by CNN.
The MOU was part of the many other trade events during the Japan – China roadshow aimed to raise Fiji’s visibility in Asian markets.