Fiji will host its first-ever National Rugby League match next year, thanks to Fiji Airways’ sponsorship of the Melbourne Storm team.
“2024 will see Fiji Airways enter into new sponsorships and partnerships that capture audiences, not only in the Pacific, but across the globe,” the airline’s Chief Executive, Andre Viljoen, said at the launch of its sponsorship program today.
New sponsorships include the popular Melbourne Storm, Kaiviti Silktails, LA Galaxy, and increased sponsorship for the Fiji Rugby Union and the Fijian Drua.
Through this partnership, Fiji Airways has been able to secure the first ever National Rugby League match to be hosted next year in Fiji with the Melbourne Storm featuring. The airline is also the official partner for the NRL Vegas Round in February 2024, where four NRL teams will be competing in a double header at Allegiant Stadium in Las Vegas.
The Fiji based, Kaiviti Silktails, which competes in the New South Wales Rugby Leagues’ Ron Massey Cup, is also being welcomed into the vuvale and will now be known as the Fiji Airways Kaiviti Silktails.
Over the years, Fiji Airways has played a major role in the development and growth of rugby in Fiji and “we will be standing with our men’s and women’s 7s teams as they gear up to win Gold at the 2024 Olympics,” said Viljoen.
The 2024 Super Rugby season will also see Fiji Airways increasing and extending its sponsorship of the Fijian Drua, which has been the breakthrough team this year in the Super Rugby competition. They will also be the Official Airline of the Drua.
“We firmly believe in the power of sports changing lives, and the Drua are a living example of this. We are proud to be able to do more for the team next year,” said Viljoen.
Meanwhile, the airline has also launched a wide-ranging multi-year sponsorship with the LA Galaxy, a five-time Major League Soccer (MLS) Cup Champion in the United States.
“The U.S. is set to host the 2024 Copa América, the 2025 FIFA Club World Cup, and the 2026 FIFA World Cup, which will take place in Los Angeles putting an international spotlight on the region’s soccer community with millions of viewers and visitors from around the world.
“With daily flights between Nadi and Los Angeles, this partnership will enable us to broaden our presence in Los Angeles, capture more market share and increase visitor arrivals for Fiji’s tourism sector,” Viljoen added.
The airline says it will also introduce packages and promotions with exclusive airfares, holiday packages and fan experiences.